Social Media Marketing Workbook, 2023

How to Use Social Media for Business

Author: Jason McDonald Ph.D.

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Learn SOCIAL MEDIA MARKETING in Plain English - Step by Step!
Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing.

  • Updated - Fully updated for 2023, including the concepts of "Recommendation Engines" vs. "Traditional" social media.
  • Social Media Marketing explained. It's a PARTY and you are the PARTY THROWER.
  • Platform-by-Platform - Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, Pinterest.
  • Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
  • Learn to Advertise on Social Media Platforms without losing money
  • Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use social media for your business.
  • Use the Worksheets - download WORKSHEETS that guide you step-by-step for EACH platform - Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
  • Access Free Tools - access the companion Marketing Almanac with free tools for social media marketing!

The #1 Bestselling Book on Social Media Marketing for Your Business

  • Jason McDonald - written by a successful practitioner of Social Media Marketing
  • Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops
  • Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
Table of Contents

  1. Introduction - how this book works. How to access the companion worksheets and resources.
  2. Social Media Marketing - what it means to use social media for 'marketing.' It's a Party and you are the Party Thrower.
  3. Content Marketing - Content is the 'food and entertainment' of your social media party. How to create a content marketing machine.
  4. Facebook - understanding how to market, "organically," on Facebook via Facebook posts, Pages, and Groups. Facebook Advertising.
  5. Facebook Ads - master the in's and out's of advertising on Facebook and Instagram.
  6. LinkedIn - optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies.
  7. Twitter - Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter.
  8. Instagram - the #1 platform for visual shopping and consumer outreach. Both organic and advertising.
  9. YouTube - the three uses of video - supportive, SEO, and sharing / viral plus native video on other platforms.
  10. TikTok - the new kid on the block and how to use TikTok for B2C marketing.
  11. Pinterest - Pin it to win it on Pinterest
  12. Email Marketing - the Rodney Dangerfield of social media marketing

Social Media Marketing in PLAIN ENGLISH - step-by-step with a leading instructor from Stanford Continuing Studies.

About the author

Jason McDonald

Explore and master today's digital marketing. I write books on SEO (Search Engine Optimization), SMM (Social Media Marketing), and Google Ads (formerly called AdWords). Each book is updated twice a year - so you get the most up-to-date information on these three pillars of digital marketing.

These books come from my classes for Stanford Continuing Studies, where I help small business owners, marketers, and entrepreneurs get to the top of Google, master the art and science of both organic and ads on social platforms like Facebook, Instagram, TikTok, LinkedIn, etc., and even optimize their online advertising on Google and YouTube.


My passion is to take complex marketing topics and make them easy-to-understand for business owners and marketers. The style is practical, hands-on, and fun.

Jason McDonald Ph.D.
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