Win back your business from your competition by really learning Google AdWords like an expert. Learn How To Drive Consistent, Reliable, High-Quality Traffic To Your Site Every Single Day With Google AdWords!
Your customers are using Google every single day to search for the products and services you offer, but you're losing business to your competition because their AdWords campaigns are more optimized than yours are.
It doesn’t have to be that way.
My complete AdWords crash book is going to show you the exact skills and techniques you need to win back your business and drive consistent and profitable traffic to your website around the clock, 7 days a week.
Our goal is for you to have the ability to create a successful Google AdWords Display campaign which will have a high Return On Investment.
With Google AdWords Display, we target users based on their online behaviour. It is very important to not only know the technical aspects of a campaign but also to have knowledge of the testing methodology required that brings us closer to the desired result.
In this book you will learn:
- How to set up your AdWords account from scratch
- How to set up conversion tracking and how to track phone calls from your website
- How to track sales, revenue and form submissions using Google AdWords
- How to write and A/B test your ads
- How to increase Quality Score and decrease your cost per click
- How to structure your account, campaigns, ad groups and keyword lists for optimal results
- How to analyze keyword data in Excel to gain deeper insight into your data
- How to monitor your campaign performance on a regular basis
- How to understand your customers from a psychological level
- How to remarket to your previous website visitors to get them coming back to your site
- How to boost traffic and increase sales to your website
- How to write a Super-Effective Ad using the new Expanded Text Ads
- How to choose keywords that trigger your ad to be shown to 'buying' browsers
- How to maximise clicks and traffic to your web pages with ease.
- How to do Power Product Marketing on YouTube via Google Adwords for Video
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