Web Business/E-Marketing

repare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand.

Amanda Cassatt  is the co-founder of Serotonin and Mojito, top web3 marketing and branding firms. As Chief Marketing Officer for ConsenSys between 2016-2019, she supported Ethereum’s growth to become the largest and most robust blockchain ecosystem in the world. Having brought Ethereum to market, Amanda is the first and best known web3 marketer. She has brought several leading blockchain companies to market, such as MetaMask, and advised global institutions on how to adopt NFTs and crypto to bring their brands into the metaverse. She was added to the Forbes 30 Under 30 class of 2016 at the age of 24. She speaks on the mainstream event circuit on national and international stages, in addition to addressing all major crypto-native events globally. Amanda is regularly featured in both crypto-native and mainstream news outlets as an expert on topics in web3.

Kate Shoup grew up reading under the covers with a flashlight well past her bedtime. Now, Kate does more than just read books—she edits and writes them, too. For more than 20 years Kate has worked as an independent publishing professional. She has written more than 50 books on a mish-mash of topics and edited hundreds more. When not working, Kate likes to travel, ski, and ride her motorcycle. She also moonlights as a motorsports photographer on the IndyCar circuit. Oh—and she still loves to read.

From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.

Ashwani Kumar is a technologist by profession having 19+ years of experience working in large enterprise-grade solutions. He was instrumental in architecting, designing, developing, and delivering multiple solutions for numerous industry verticals. His area of expertise involves J2EE and cloud computing technologies. Ashwani holds a Bachelor of Engineering Degree in Computer Technology from Nagpur University.

Cecilia Figueroa is an expert in digital marketing and specializes in tactical and strategic innovation to achieve maximum business success. With ten years of experience in the sales and business world, in 2016 she switched to digital marketing and has been designing marketing campaigns for American and European companies.

Dr. Rajan Gupta is working as Associate Professor in School of IT at Vivekananda Institute of Professional Studies -TC (Affiliated to Guru Gobind Singh Indraprastha University, New Delhi) since 2006. He has completed his Doctorate in Computer Science and Applications from Maharshi Dayanand University, Rohtak, Haryana. He has more than 21 years of teaching experience at various graduate and post-graduate institutions. He has more than 30 research papers to his credit in various refereed International /National Journals and Conferences and also published patents. His interest areas include Financial Fraud Detection, Digital Marketing, Cyber Security, IoT and Machine Learning. Prof. Supriya Madan, Dean, School of IT at Vivekananda Institute of Professional Studies -TC (Affiliated to Guru Gobind Singh Indraprastha University, New Delhi) has a versatile experience and is an erudite scholar in her own right. Her association with the field of Information Technology is a testimony to her fruitful and ongoing journey. She started her professional career in 1989 as a senior programmer and EDP manager of a reputed public limited finance company. After gaining practical knowledge and successful completion of projects, her zeal and enthusiasm for teaching brought her into full-time academics in the year 2000. She has published patents and her research work has been published in reputed national and international conferences and International Journals and are quoted as references.

CATHY HACKL  is a globally renowned tech futurist and executive with extensive experience working with HTC VIVE, Magic Leap, and Amazon Web Services. She is the CEO of the Futures Intelligence Group. DIRK LUETH  is a serial entrepreneur and early adopter of blockchain technology as the co-founder and co-CEO of Upland. He has also co-founded European and US-based companies in the fintech and digital media spaces, including Financial Times Deutschland and Forbatec.

Anastasia Holdren  is President of SEM Training, providing training and consulting for Google AdWords advertisers. Stasia is one of two Authorized AdWords Seminar Leaders. Working with Google, she piloted the Seminars for Success program in 2006. Since then, she has trained thousands of advertisers around the world.

QuHarrison Terry  (@quharrison) is a growth marketer at Mark Cuban Companies. In 2015, he co-founded 23VIVI, the world's first digital art marketplace powered by the blockchain. In 2021, he sold an NFT of the Worldstar Hip-Hop Chain for 121 ETH on Opensea. QuHarrison's more than 300 essays on the metaverse and the next wave of digital innovation future of technology have led to him being featured on CNN, Huffington Post, Xconomy, Cointelegraph, MobiHealth News, MedCity News, and many others.

The Google Analytics 4 system, and the Google Tag Manager system is something that is inherently complex, but like most complex things in life, can be reduced to simple steps that can be executed without wasting hours and hours of trial and error and disasters.

Gilit Saporta is an experienced fraud-fighting leader with well over a decade of experience in the field. Having begun her career at Fraud Sciences, the startup famous for pioneering innovative accuracy in online fraud prevention, during the course of her career she has led and trained fraud analysts at PayPal, Forter, and Simplex. She is currently a lecturer at and a content contributor to the Tel Aviv University MBA Fintech Fraud Course, is on the steering committee of the annual CyberWeek FraudCon Conference, co-hosts Fraud Fighters’ Israeli meetups and leads the Israeli branch of RiskSalon. She is an experienced conference speaker and has contributed to many fraud, risk, and payments publications.