Innovation by Design: What It Takes to Keep Your Company on the Cutting Edge (Hardcover)
Executives in all industries prize innovation as a key ingredient in market relevance, brand awareness, and bottom-line growth. Too often, though, innovation is relegated to traditional cradles of creativity like R & D and marketing. Now this important new book shows how innovation can be a boon not just to a company's product line, but to every facet of its business.
"Doing innovation" company-wide requires not only an attitude of innovation from every individual, but a corporate commitment to a new organizational model, in which every department is expected to innovate. Empowering companies toward that end, the author discusses:
* idea generation, creating new models, and breaking rules * the roles of individuals, groups, and corporate culture in innovation * assessing the organization's infrastructure and resources * overcoming resistance and identifying what makes innovations fail * and every other component of creating economic value through innovation.
About the Author
Gerard H. Gaynor has more than 45 years' experience in managing engineering and innovation, including 24 years at 3M. He is president of G.H. Gaynor Associates, a consulting firm, and a Fellow of the Institute of Electrical and Electronics Engineers (IEEE).
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