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Rapid Techniques for Mapping Experiences (Paperback)

By Jim Kalbach
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9789352138401
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If you want to create solutions that really provide value, the first step is to understand your customer’s experience. Mapping those experiences is the best way to accomplish that, but while many assume that mapping requires heavy upfront research and hi-fidelity visualizations, that need not be the case. In this report, author Jim Kalbach explains how teams in your organization can co-create these diagrams in only a couple of weeks.

Product and brand managers, marketing specialists, and business owners will learn the importance of mapping, along with general processes for creating customer experience diagrams. Whether you know these diagrams as customer journey maps, experience maps, service blueprints, or something else entirely, this report provides specific techniques for accelerating each stage of map creation. You’ll learn how to:

Initiate: define the scope, focus, and structure of your project, as well as how you intend to use the map

Investigate: learn rapid techniques for conducting the internal and external research you need to create your diagram

Illustrate: help others visualize the experience and find a common understanding

Align: use workshops to evaluate the mapping effort and produce actionable ideas

Author:
Jim Kalbach
Author:
Jim Kalbach
Binding:
Paperback
Condition Type:
New
Country Origin:
India
Edition :
First
Leadtime to ship in days (default):
Usually ships in 4 days
Page:
48
Publisher:
Shroff/O'Reilly
Year:
2019

toc (9789352138401_toc.pdf, 5,343 Kb) [Download]

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