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Learn Google Ads (AdWords) in Plain English - Step by Step!Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising.
- Updated - Fully updated for 2019, and focused on the new Google Ads Interface
- Google Ads in all its Glory - master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube
- Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
- Learn to Advertise Your Business on Google without losing money
- Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use Google Ads effectively
- Use the Worksheets - download WORKSHEETS that guide you step-by-step to AdWords success.
- Access Free Tools - access the companion Marketing Almanac with free tools for Google AdWords!
Table of Contents
- Google Ads Basics - the basics matter, so begin at the beginning.
- Google Ads Gotchas - identify and fix the four main 'AdWords Gotchas' that may be costing you a LOT OF MONEY.
- Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money.
- The Search Network - optimize your Google Search Network efforts in AdWords step-by-step.
- Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work
- YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily.
- Shopping - Shopping Ads on Google including the Google Merchant Center.
- Metrics - Learn what you can and should measure in AdWords, and use this data to optimize your RETURN ON AD SPEND (ROAS)
- Tools - Includes a free companion Marketing Almanac, with hundreds of FREE tools to master AdWords better, faster, cheaper.
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