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SAP C/4HANA An Introduction, 2nd Edition (Hardcover)

By Sanjjeev K. Singh, Drew Messinger-Michaels, Sven Feurer, Thomas Vetter
MRP: Rs.5,996.00 You save: Rs.1,499.00 (25%)
Net Price: Rs.4,497.00
Price in points: 4497 points
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Dive into the new SAP C/4HANA suite! Understand how SAP C/4HANA handles marketing, commerce, sales, service, and customer data processes—and identify which solutions fit your organization’s CX needs. Then explore integrations to SAP S/4HANA, extensions using SAP Cloud Platform, and applied artificial intelligence using SAP Leonardo. Learn how you can serve your customers better—from the demand chain all the way down to the supply chain!

  • Get to know SAP C/4HANA, the new SAP Customer Experience suite
  • Explore functionality for marketing, commerce, sales, service, and customer data
  • Discover how intelligent technologies like AI and machine learning benefit your customers
  • In this book, you'll learn about:

    1. Sales and Service
      Get the scoop on SAP Sales Cloud, including acquisitions such as Callidus Cloud, and explore functionality for sales automation, CPQ, billing, and more. See how SAP Service Cloud incorporates customer service and field service processes.
    2. Commerce and Marketing
      Check out B2B and B2C commerce with SAP Commerce Cloud, and walk through costumer profiling, campaign management, and recommendations with SAP Marketing Cloud.
    3. Customer Data
      See how the new SAP Customer Data Cloud uses built-in functionality and products to keep your customer’s data safe with SAP Customer Identity, SAP Customer Consent, and SAP Customer Profile.

    Highlights include:

    • SAP Marketing Cloud
    • SAP Commerce Cloud
    • SAP Sales Cloud
    • SAP Service Cloud
    • SAP Customer Data Cloud
    • Reporting and analytics
    • SAP Cloud Platform Extension Factory
    • Intelligent enterprises and technologies
    • Implementation planning
Sanjjeev K. Singh, Drew Messinger-Michaels, Sven Feurer, Thomas Vetter
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