Businesses across industries are already starting to treat data as a strategic asset. But before your enterprise can leverage the trends of digital transformation or advanced analytics, you need to ensure that data in your enterprise applications, such as ERP or CRM, is trustworthy. This book introduces application data management (ADM) as a framework to empower business teams to maintain and govern high quality data in your enterprise applications. Once data quality improves, your organization will enjoy greater confidence in data, and thrive in the digital economy.
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