Save 20%

Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge (Paperback)

By Katie King
MRP: Rs.1,791.10 You save: Rs.358.22 (20%)
Net Price: Rs.1,432.88
Price in points: 1433 points
Reward points: 14 points
9780749483395
In stock
(Usually ships in 25 Days)
+

Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring.

Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

About the Author

Katie King is CEO and business transformation consultant with 28 years's experience.she has advised many of the world's leading brands and business leaders, including Richard Branson,02,Orange, Accenture, Arsenal Football Club, PA Consulting and Harrods. King has delivered numerous TEDx talks, is frequent commentator on BBC Television and Radio and is a regular speaker on the international conference circuit.

Author:
Katie King
Binding:
Paperback
Condition Type:
New
Country Origin:
UK
Edition :
1
Leadtime to ship in days (default):
Usually ships in 25 Days
Page:
224
Publisher:
Kogan Page,Landon
Year:
2019

No posts found

Write a review

Similar products

Save 15%
Rs.1,819.00 Rs.1,546.00
Save 10%
Rs.2,987.00 Rs.2,688.30
Save 25%
Rs.1,975.43 Rs.1,481.57