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Inspired: How To Create Products Customers Love (Paperback)

Author: Marty Cagan

Marty Cagan (Author)
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MRP: MRP: $11.47
Net Price: $10.33
You save: $1.15 (10%)
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Leadtime to ship in days (default): Usually ships in 2 days
Price in points: 855 points
Reward points: 9 points
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Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can’t do this, then it’s not worth building anything.

Why do some products make the leap to greatness while others don’t?

How do you decide which product opportunities to pursue?

How do you get evidence that the product you’re going to ask your engineering team to build will be successful?

How do you identify the minimal possible product that will be successful?

How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more?

How can you adapt Agile methods for commercial product environments?

Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. You’ll find that there’s a very big difference between how the very best companies create products and all the rest.


Marty Cagan
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