Marketing

repare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand.

Every leader should know the surprising research and strange conclusions of behavioral economics--for fairness, teamwork and productivity Y ou and your colleagues don’t always make rational decisions. Sometimes that's a problem that leaders must address, and and sometimes that can be a good thing--when employees put their colleagues interests ahead of their own.  Dr. Matthias Sutter, a leading economist from Germany's world-renowned Max Planck Institute explains the latest surprising insights based on behavioral economics research. The book explains how people tick, how they react to incentives (monetary or non-monetary in nature) and what that means for working together―or against each other―at work.

Cecilia Figueroa is an expert in digital marketing and specializes in tactical and strategic innovation to achieve maximum business success. With ten years of experience in the sales and business world, in 2016 she switched to digital marketing and has been designing marketing campaigns for American and European companies.

Dr. Rajan Gupta is working as Associate Professor in School of IT at Vivekananda Institute of Professional Studies -TC (Affiliated to Guru Gobind Singh Indraprastha University, New Delhi) since 2006. He has completed his Doctorate in Computer Science and Applications from Maharshi Dayanand University, Rohtak, Haryana. He has more than 21 years of teaching experience at various graduate and post-graduate institutions. He has more than 30 research papers to his credit in various refereed International /National Journals and Conferences and also published patents. His interest areas include Financial Fraud Detection, Digital Marketing, Cyber Security, IoT and Machine Learning. Prof. Supriya Madan, Dean, School of IT at Vivekananda Institute of Professional Studies -TC (Affiliated to Guru Gobind Singh Indraprastha University, New Delhi) has a versatile experience and is an erudite scholar in her own right. Her association with the field of Information Technology is a testimony to her fruitful and ongoing journey. She started her professional career in 1989 as a senior programmer and EDP manager of a reputed public limited finance company. After gaining practical knowledge and successful completion of projects, her zeal and enthusiasm for teaching brought her into full-time academics in the year 2000. She has published patents and her research work has been published in reputed national and international conferences and International Journals and are quoted as references.

Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.

The Google Analytics 4 system, and the Google Tag Manager system is something that is inherently complex, but like most complex things in life, can be reduced to simple steps that can be executed without wasting hours and hours of trial and error and disasters.

As much as technology has improved our lives, for many people customer service experiences remain unnecessarily frustrating. But the advent of Digital Customer Service (DCS) promises to make these interactions seamless and effortless by creating experiences that occur entirely on a customer's own screen, even in situations where it is preferable to speak to an agent.

Built to focus on what matters most in today’s high-tech, globalised world, The second edition of digital marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. 

PHILIP KOTLER, PHD,  is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing.  The Wall Street Journal  ranks him as one of the top six most influential business thinkers. 

Marty Cagan is founding partner of the Silicon Valley Product Group, where he helps companies create winning product strategies and develop the skills of their product organization as well as the techniques they use to create successful products.

Pass your Salesforce certification exam! A Comprehensive Guide With realistic practice questions Do you want to enhance your salesforce career through certifications? Would you like to become a certified salesforce professional?

The bestselling classic that launched 10,000 startups and new corporate ventures -  The Four Steps to the Epiphany  is one of the most influential and practical business books of all time.