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Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company (Hardcover)

Author: Steve Blank, Bob Dorf

Steve Blank, Bob Dorf (Author)
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MRP: MRP: $40.00
Net Price: $36.00
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Leadtime to ship in days (default): Usually Ships in 2 Days
9781119690689
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Description

The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?

The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:
• Avoid the 9 deadly sins that destroy startups' chances for success
• Use the Customer Development method to bring your business idea to life
• Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
• Identify your customers and determine how to "get, keep and grow" customers profitably
• Compute how you'll drive your startup to repeatable, scalable profits.

The Startup Owner's Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

 About the Author

Steve Blank is a driving force in innovation, helping to radically reshape how startups are built and how entrepreneurship is taught. His new Startup Owner's Manual is his latest addition for entrepreneurial practitioners.

Bob Dorf is a serial entrepreneur, founding his first success at age 22 and, since then, six more―"two homeruns, two base hits, and three great tax losses," as he puts it. He's advised and/or invested in a score since.

Features

Author:
Steve Blank, Bob Dorf
Binding:
Hardcover
Condition Type:
New
Country Origin:
USA
Edition :
1
Leadtime to ship in days (default):
Usually Ships in 2 Days
Page:
571
Publisher:
John Wiley & Sons
Year:
2020

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