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This book offers a standardized approach for research aspirants working in the various areas. At the same time, all the major topics in social research have also been detailed thoroughly which makes this book a very good frame of study for students and researchers in diverse fields. This book charts new and evolving terrain of social research by covering qualitative, quantitative and mixed approach. The chapters has extensive number of case studies that help researchers to understand practical implications of the research and includes plenty of diagrammatic representations for easy understanding of various theories and procedures
Ethics and the Conduct of Business 8/e, is essential for a full understanding of the positions and arguments offered on the main issues in business ethics. Fortunately, the amount of theory needed is relatively small and much of the discussion of these issues can be understood apart from the theoretical foundation
The smart way to learn Microsoft Visio 2010-one step at a time!
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.
Carol Righi is a Director of User Experience at Perficient. Carol has worked in User-Centered Design for more than 20 years and is widely considered a UCD thought leader. Carol has performed user research, usability evaluation, and interaction design for companies such as IBM, Google, Yahoo, Intuit, A. G. Edwards, Mapquest, Met Life, and many others.
Business Research Methods, 2e, provides students with the knowledge, understanding and necessary skills to conduct business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies enable students to relate with the context and thus grasp concepts effectively. Keeping in mind the developments in the subject area and necessary feedback from the users of this book, the latest edition has been extensively revised to include the necessary updates
The book presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of issues on the market. This edition employs a strategic framework that identifies and illustrates facilities, inventory, transportation, and information as the key factors of operations management-to help readers better understand concepts important to today's operations management professionals.
Retail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today's retailing industry. It advocates one of the fundamental principle that retailers have to plan for and adapt to an ever-changing and complex environment.
Sales and Distribution Management, 6e provides insights toward delineating the areas in which sales managers make decisions, analyzing decision alternatives and criteria in the sales areas, and providing cases as real-life examples of decision situations.
Laura Busche is the author of the Lean Branding book from O'Reilly Media and heads content strategy at Creative Market — an Autodesk company. She earned a summa cum laude degree in Business Administration from American University in Washington DC, a Master of Arts in Design Management from the Savannah College of Art and Design (SCAD) and is currently completing a doctoral degree in Consumer Psychology.
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