Business Analysis For Dummies, 2/E (Paperback)

Author: Alison Cox

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Build a successful career in business analysis 

When it comes to doing good business, change is a very good thing. And effective business analysts are at the heart of identifying opportunities for growth and implementing the solutions that can transform an organization’s foundation―and ultimately increase its profitability. Whether you’re an aspiring business analysis professional or a seasoned analyst looking for the latest techniques and approaches, Business Analysis For Dummies helps you discover the newest tips and tricks for turning knowledge into the changes that have a real and meaningful impact on business and drive your organization towards value delivery.  

  • Identify areas for growth and create solutions 
  • Learn how to bring people together to collaborate effectively 
  • Discover ways to better understand and serve your customers 
  •  See how business analysis works in the real world  
  •  Learn the technology to make the job easier  
  • Find business solutions to improve your organization’s performance 
  •  Understand how to dig deeply into your organization’s data, processes, and business rules 

Dummies makes the path to business success clear. Start here to turn your love of business analysis into the catalyst that makes a difference.  

From the Back Cover

Uncover opportunities for growth―the easy way

The goal of a business analyst is to uncover the insight and trends that will make a business succeed. This book reveals the techniques smart business analysts use to drive better decisions. Get help with brushing up on business basics, identifying important goals, and working with other people to make cool stuff happen. Along the way you get expert insight into the trends and technologies that will help you become a real business guru.


  • Understanding agile business analysis
  • Grasping key terms and techniques
  • Performing needs analysis
  • Conducting good research
  • Putting together solid plans
  • Making the case for your idea
  • Keeping your analysis skills sharp

About the Author

Alison Cox has decades of experience in business analysis, agile, project methodology development and training, and systems development. As Lead Expert in Business Analysis + Agile for Netmind, she provides training and mentoring for businesses ranging in size from a single team to Fortune 500 companies worldwide.

Alison Cox
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