Ratio Analysis Fundamentals, 2/e

How 17 Financial Ratios Can Allow You to Analyse Any Business on the Planet, 2/e

Author: Axel Tracy

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Make Better Business & Investment Decisions

To understand the fundamentals of ratio analysis and thus improve your business or investment profits, our concise, clear & friendly book is a great place to start. Written in a conversational manner & with explained examples, it's never a better time to take more control of your financial statements.

RATIO ANALYSIS FUNDAMENTALS: How 17 Financial Ratios Can Allow You to Analyse Any Business on the Planet

There is so much we can do with financial data beyond the mere compliance-required record keeping. Ratio Analysis Fundamentals teaches you the fundamentals of one of these extra applications: ratio analysis. This application allows you to take data from the financial statements & internal business records and evaluate performance, risk & efficiency and allows benchmarking and viewing trends over time.

Ratio Analysis Fundamentals will give the financial statement novice power to add value to business and investments.

The book covers 17 Financial Ratios that can be used for the financial analysis of a business.

Each Financial Ratio Section Provides: • The formula • A worked example • Guidance on where to locate the data in the financial statements • Guidance on how to interpret the result of the ratio analysis calculation

Use Ratio Analysis for: • Profitability comparison, to help improve performance of businesses and investments • Liquidity testing, to assess how comfortably a business can maintain operations • Leverage measurement, which can be used to check risk • Valuation analysis, to decide between alternative investments

What's New in the 2nd Edition: Revised and improved content in many sections as a result of the author's further research • Updated formatting to assist reading experience on mobile devices • Removal of spelling and grammatical errors to reduce confusion and improve professionalism

Buy the Book Now and Start Understanding Your Business and Investments Better Now

About the Author

"My mission is to put academic accounting & finance knowledge, through technology, in the hands of businesspeople & investors." Axel Tracy has been educated in accounting and finance at two of Australia's leading universities: The University of Technology, Sydney (UTS) and The Australian National University. He is one of the top students at his current university (UTS) and is a member of the invitation-only Golden Key International Honours Society. Axel's GPA for accounting and finance subjects is 3.64 out of 4. From 2011 till recently he was employed by UTS to run PASS Sessions for the 2nd-year accounting subject Accounting Standards and Regulations. This involved teaching undergraduate accounting students in a subject that has a high failure rate (Axel scored a High Distinction in this particular subject). Accounting Standards and Regulations is a financial accounting subject that involves Australia's current implementation of the International Financial Reporting Standards. Axel has also been employed by UTS to be a one-on-one tutor in the subject of Accounting for Business Combinations. This is another 2nd-year financial accounting subject involving the accounting treatment of corporate groups, joint-ventures and associates. His passion for financial markets has led his self-directed study about the 'value investing' philosophy, an investment approach originating from the Columbia Business School in the 1920s. He has also studied trading tactics and systems, however his greatest investment success has come from the former value investing approach. Axel is happy being a small business operator (and hopes to make this business big) and his first business was launched when he was 25 years old. Axel currently lives in Sydney, Australia, but hopes to live in many cities in the years to come. "A little later than many, I found the reason for coming into this world. It was to become an entrepreneur and spread the accounting and finance knowledge that I had learned since 2003. I greatly enjoy teaching and helping others see the beauty of accounting and finance. I love accounting and finance...and I want you to feel the same way too! And if I can't get you to love them, then my books want to help you take those initial steps in your knowledge journey, so you can be armed with techniques and tools that will set you above the pack."

Axel Tracy
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