With technical skills in ever increasing demand and software updates coming thick and fast, the need for technical training is rising rapidly. To be successful in the provision of technical training in IT requires a solid commercial understanding of how to establish, develop, control and deliver results that provide the customer with an expected return on their IT investment and deliver strong shareholder value. This book provides you with this understanding, along with guidance on applying a strong execution plan to drive customer retention, grow the technical training business, and monitor progress for continual success.
'This is a book you will go back to time and time again. I regard it as an invaluable assistant to anyone involved in service-based training businesses in today's technology driven world. It is a significant body of knowledge for our industry with current practical experience and laser like insight into everything from strategy to scheduling, and from making money in each modality to legal protection. I anticipate it providing professional success to those who learn from the guidance within its pages.' --Jon Buttriss , Non-Executive Director, London Learning Consortium & Member of the IIBA Board of Directors
'CEdMA Europe has created an impressively comprehensive reference guide for the technical/customer training business. Every level of training manager (from novice to expert) can leverage this deep dive into all aspects of the training business. Excited to see the sections on offering managements and business development/marketing which cover topics that are often overlooked by many training organizations.' --Terry Vyas , VP Education Services, PTC
'This valuable book fills an important gap in the current literature on training and its management. For too long training in general, and technical training in particular, have largely been managed ad hoc, with everything from processes to strategy either inherited from the past or patched together on the fly. This volume takes a forensic, detailed look at every aspect of the delivery of technical training and what is necessary to make a success of it - emphasising the importance of business alignment but also exploring everything from channel partnerships to the legal issues and managing your team. It will be essential reading for anyone in charge of a technical training team.' --Donald H Taylor , chair, Learning and Performance Institute
About the Author
CEdMA, the Computer Education Management Association, is a leading membership organization for training executives, managers, and professionals on a management path in technology companies. CEdMA's mission is to align education services with corporate objectives by driving customer success and adoption in a fiscally responsible way, while providing outstanding value to members.
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