Save 15%

Solving Problems with Design Thinking – Ten Stories of What Works (Hardcover)

By Jeanne Liedtka ,Andrew King,, Kevin Bennett
MRP: Rs.2,279.19 You save: Rs.341.88 (15%)
Net Price: Rs.1,937.31
Price in points: 1938 points
Reward points: 19 points
9780231163569
In stock
(Usually ships in 2 Days)
+

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen. Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.

About the Author

Jeanne Liedtka has been involved in the corporate strategy field for more than thirty years. She has served as associate dean of the MBA program at the Darden School of Business, executive director of the Batten Institute for Entrepreneurship and Innovation, and chief learning officer at United Technologies Corporation.

Author:
Jeanne Liedtka ,Andrew King,, Kevin Bennett
Binding:
Paperback
Condition Type:
New
Country Origin:
India
Edition :
1
Leadtime to ship in days (default):
Usually ships in 2 Days
Page:
232
Publisher:
Columbia University Press
Year:
2013

No posts found

Write a review

At the same price!