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Customer-Driven Culture: A Microsoft Story - Six Proven Strategies to Hack Your Culture and Develop a Learning-Focused Organization (Paperback)

Author:  Travis Lowdermilk , Monty Hammontree

Travis Lowdermilk , Monty Hammontree (Author)
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9789352139750
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Description

If you’re striving to make products and services that your customers will love, then you’ll need a customer-driven organization. As companies transform their businesses to meet the demands of the digital age, they find themselves grappling with uniquely human challenges. Organizational knowledge becomes siloed, employees move to safeguard their expertise, and customer data creates polarization and infighting between teams. All of these challenges widen the distance between the people who make your products and the customers who use them.

To meet today’s challenges, companies need to do more than build processes for customer-driven products. They need to create a customer-driven culture. With the help of his friend and mentor Monty Hammontree, Travis Lowdermilk takes readers through the cultural transformation of the Developer Division at Microsoft. This book shows readers how to "hack" their culture and reduce the distance between them and their customers’ needs. It’s a uniquely personal story that’s told amidst a cultural revolution at one of the largest software companies in the world.

This story acts as your guide. You’ll learn how to:

  • Establish a Common Language: Help employees change their thinking and actions
  • Build Bridges, Not Walls: Treat product building as a team sport
  • Encourage Learning Versus Knowing: Help your team understand their customers
  • Build Leaders That Build Your Culture: Showcase star employees to inspire others
  • Meet Teams Where They Are: Make it easy for teams to to adopt vital behavior changes
  • Make Data Relatable: Move beyond numbers and focus on empathizing with customers

      About the Author

Travis Lowdermilk is a UX Researcher, Designer, and author of the Customer-Driven Playbook. He has been building software experiences as a researcher, designer, and developer for over 15 years. Now he works with product teams at Microsoft and students, from all over the world, helping them integrate customer development and design-thinking into their products.

Monty Hammontree is the Principal Director of User Experience Research for Microsoft’s developer tools and platforms division. He has 30 years of industry experience in product design and user research management. In recent years Monty has been at the forefront of the formation and adoption of "lean" customer, product, and business development best practices within Microsoft. A primary theme running throughout his career has been the development and utilization of team-based techniques for uncovering innovation opportunities, exploring creative concepts, visualizing solution alternatives, and evaluating/refining candidate solutions.

Features

Author:
Travis Lowdermilk , Monty Hammontree
Binding:
Paperback
Condition Type:
New
Country Origin:
India
Edition :
1
Leadtime to ship in days (default):
Usually ships in 15 Days
Page:
185
Publisher:
Shroff/O'Reilly
Year:
2020

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TOC (9789352139750_toc.pdf, 191 Kb) [Download]

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