Save 15%

Google Way: How One Company is Revolutionizing Management As We Know It

By Bernard Girard
MRP: Rs.1,796.00 You save: Rs.269.40 (15%)
Net Price: Rs.1,526.60
Price in points: 1527 points
Reward points: 15 points
In stock
(Usually Ships in 2 days)

Minimum quantity for "Google Way: How One Company is Revolutionizing Management As We Know It" is 1.

Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again-the way we work, how organizations are controlled, and how employees are managed.

Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google's innovations in depth-many of which are far removed from the best practices taught at the top business schools.

As you read, you'll see how much of Google's success is due to its focus on users and automation. You'll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporation's growth. Finally, Girard speculates about the limits of Google's business model and discusses the challenges it will face as it continues to grow.

Bernard Girard
Condition Type:
Edition :
Leadtime to ship in days (default):
Usually Ships in 2 days
No Starch Press

At the same price!

Rs.1,819.00 Rs.1,546.00
Rs.2,186.27 Rs.1,500.00