- Why do some products make the leap to greatness while others don’t?
- How do you decide which product opportunities to pursue?
- How do you get evidence that the product you’re going to ask your engineering team to build will be successful?
- How do you identify the minimal possible product that will be successful?
- How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more?
- How can you adapt Agile methods for commercial product environments?
|“This is a must read if you have any hope of building a company based on great products.”|
– Chuck Geiger, Former CTO, PayPal, Travelocity and Ask.com
|“At eBay, of all of the leaders in the past decade, Marty had the most significant and lasting impact on how we create products.”|
– Frerk-Malte Feller, Managing Director, eBay Germany
|“When it comes to creating inspiring products, Marty Cagan knows his stuff”|
– Pete Deemer, Former Chief Product Officer, Yahoo! and CEO of GoodAgile
|“Marty balances key product management principles, great new techniques, and examples that bring them all home.”|
– Jim Denney, VP Product Management, TiVo
|“Marty is not only a seasoned expert on all aspects of the often ambiguous discipline of product management, his book also provides inspiration, tools and techniques, and really practical help.”|
– Judy Gibbons, Accel Partners
|“There is so much crap out there from the so-called experts in product management, that I tend to view anyone from this space with suspicion, so I was surprised to find this book, but then I saw that unlike the others, Marty had actually been there and done that in companies that made a difference. I’ve been a fan ever since.”|
– Rikk Carey, Serial Entrepreneur
|“It doesn’t matter how good your engineering team is if they aren’t building the right products, and no one is better than Marty at helping teams learn how to discover the right products.”|
– Marty Abbott, Former CTO, eBay and Partner at AKF Consulting
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